Monday, June 1, 2009

Small brand done it right #1

As a new series here on Vancopywriter, I'l be doing quick profiles on local Vancouver brands that are bucking this loserfest of an economy to create styled-out thriving companies in our (recently blazing-hot) city. They understand the power of design, conversation, and transparency.

I believe that small and authentic is what will drive Vancouver's new culture and economy going forward, and I want to help foster it.

First but not least is a boutique (scratch that -- hate that word. Let's go with "small" instead) gym upstairs in one of Gastown's old bricked out warehouses. Located at 21 Water St, Versus21 is all about battling the inner lazy douchebag and realizing that carving your Pabst-chugging ass into tomorrow's Ryan Reynolds is mostly a mental barrier.

They run a bunch of bad-ass classes that are meant to work just as well as personal training, at a fraction of the cost. They also have a ton of fight-training stuff. Which scares me... I'm frail.

Anyhow, they've taken the time to create an engaging space, with a directed unique aspect (the group personal training), and built it all into a good-looking website that *gasp* is actually updated with regular new content.

Not to mention, they're all up on Twitter, Fbook, and all that free shit that actually engages people when done honestly.

Anyhow, I've started working out there; largely because of their marketing.

See how fickle we consumers are? Engage us! Pander to our tender vanities and weaknesses! Pleeeeeaaase?

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